Today I’m trolling through the chock-full portfolio of Adi Goodrich, an LA-based set designer and art director. Adi’s campaigns for brands across fashion, music, and food are bursting with color and a sense of fun:
Set Design for concept shoot for Laffy Taffy with JUCO
Really into the marbling for this Cast & Combed look-book; many of the backdrops in the series look like cells under a microscope.
Set Design and hand marbling for Cast & Combed look book
Set Design and build for Seattle International Film Festival poster
Set Design and build for Schon! Magazine
Set Design and Build for Paper Magazine Editorial
Never seen anyone make sets out of carpet before:
Set Design for Lulu’s Fall 2012 campaign
Set Design and Build for Lulu’s Holiday Campaign
Set Design for Cheerios: Must Be the Honey with Nelly
Set Design for Dale Earnhardt Jr. Jr. / Warner Bros. Records
And finally, I love the simple and clever use of light in this series:
Set Design and build for Paper Magazine
View full project credits and complete campaigns on Adi Goodrich’s site, which also features behind-the-scenes studio shots. Thanks to Darrin Higgins for the nomination!