Today I’m trolling through the chock-full portfolio of Adi Goodrich, an LA-based set designer and art director. Adi’s campaigns for brands across fashion, music, and food are bursting with color and a sense of fun:

Set Design for concept shoot for Laffy Taffy with JUCO

Set Design for concept shoot for Laffy Taffy with JUCO

Adi Goodrich, via Badass Lady Creatives

Adi Goodrich, via Badass Lady Creatives

Really into the marbling for this Cast & Combed look-book; many of the backdrops in the series look like cells under a microscope.

Set Design and hand marbling for Cast & Combed look book

Set Design and hand marbling for Cast & Combed look book

Adi Goodrich, via Badass Lady Creatives

Set Design and build for Seattle International Film Festival poster

Set Design and build for Seattle International Film Festival poster

Adi Goodrich, via Badass Lady Creatives

Set Design and build for Schon! Magazine

Adi Goodrich, via Badass Lady Creatives

Adi Goodrich, via Badass Lady Creatives

Set Design and Build for Paper Magazine Editorial

Never seen anyone make sets out of carpet before:

Set Design for Lulu's Fall 2012 campaign

Set Design for Lulu’s Fall 2012 campaign

Set Design and Build for Lulu's Holiday Campaign

Set Design and Build for Lulu’s Holiday Campaign

Set Design for Cheerios: Must Be the Honey with Nelly

Set Design for Cheerios: Must Be the Honey with Nelly

Set Design for Dale Earnhardt Jr. Jr. / Warner Bros. Records

Set Design for Dale Earnhardt Jr. Jr. / Warner Bros. Records

Adi Goodrich, via Badass Lady Creatives

And finally, I love the simple and clever use of light in this series:

Set Design and build for Paper Magazine

Set Design and build for Paper Magazine

Adi Goodrich, via Badass Lady Creatives

Adi Goodrich, via Badass Lady Creatives

View full project credits and complete campaigns on Adi Goodrich’s site, which also features behind-the-scenes studio shots. Thanks to Darrin Higgins for the nomination!